BRAND

Mint74

MY ROLE

Branding
UX Design

SUMMARY

I lead renewal design on Mint74 E-commerce site, which is, K-beauty online mall combined Influencers.

YEAR

2019

PROBLEM STATEMENT

“ Mint74 is one of the deal sites. The site has bad usability especially on Mobile. So customer retention rate on the site is super low. This brand wants to expand K-beauty ecommerce website with brand identity. ”

1

  Redesign K-beauty ecommerce website

2

  Build a branding for ‘K-Beauty’

3

    Make influencer’s review eco-system 

4

Easy-to-use shopping experience

APPROACH


 ︎ Analysis sales reports and customer reivews on Amazon 
     
︎ Analysis E-commerce site trend and products  

RESEARCH METHODS

Customer Review Analysis

Competitor Research 

PROBLEM STATEMENT


︎  Do not build ecommerce website brand identity
        “It’s like one of the deal sites.”

︎  Bad usability especially on Mobile
        “It’s like instagram not commerce sites”

︎  Super low customer retention rate
        “Come to visit only cheapest prices.”

SOLUTIONS

1

    Layout to Fit in Shopper’s Mental Model

2

   Make Brand Identity Who We Are

3

   Strong Real Reviews With Influencers 

4

   Simplify Contents & Intuitive UI

SOLUTION #1| LAYOUT TO FIT IN SHOPPER’S MENTAL MODEL

Consistent E-commerce experience

Follow standard E-commerce UX : Mega Menu, Hero Images, Best-selling items

SOLUTION2| MAKE BRAND IDENTITY WHO WE ARE

Cover Branding on site 

Give the site Brand identity which is unique personality and different point

Brand Messege

Brand Identity

Why Mint74?

• A place where to get real voice of K-Beauty

• Focused on service shorten video contents(7s, 74s)

   1. Product Image -> Product Video(7s Gif)

   2. Product Video -> Influencer Review Video (74s)

   3. Text based Blogs -> Video based K-beauty Tips

Brand Concept

• Thinner than before 

• Less than before

• Minimized Information

• Dynamic Information

Logo Type

Brand Story Who We Are

Make our own Story for retain initial customers 

SOLUTION #3| STRONG REAL REVIEWS WITH INFLUENCERS

With Influencers

Serves quilified reviews and information like product’s tips with influuncers

SOLUTION #4| SIMPLIFY CONTENTS & INTUITIVE UI

Minimized Steps

Go straight into next steps through serving buttons

• Increase Sales Revenue over 5x
  
• Acquire New Customer over 20% 

LEARNINGS

This is a very exciting project for me to understand brand e-commerce website. It’s very important not only a fancy website but also digital marketing to take place sales. I’m focused on making eco-system between influencers and products. It is not only e-commerce sites to sell products, but deliver trust product information to customers.