BRAND
Rael
MY ROLE
Amazon Contents Design
WORK WITH @SANDY.CHO
VISUAL DESIGN
Rael
MY ROLE
Amazon Contents Design
WORK WITH @SANDY.CHO
VISUAL DESIGN
SUMMARY
YEAR
I redesign product contents design and brand store pages on Amazon.
YEAR
2018
PROBLEM STATEMENT
“ Most of amazon users are shopping by phone. But Rael contents on Amazon are not suitable on mobile environment. It contains too many things, even text information. It is hard to figure out what the product benefits are quickly.”
BEFORE PRODUCT DETAIL PAGE IMAGES
PROJECT GOALS
1
Build consistent contents standard about every product lines on Amazon
2
Help user to intuitive understand by enhancing images contents
3
Boost conversion rate by improving contents
4
Enhance brand image by organizing based in storytelling contents
RESEARCH METHODS
Customer Review Analysis
Desk Research
PAIN POINTS
︎ Not easy to catch product information written small text especially on mobile
︎ Just listed product image without elements to make customers be attracted
︎ Hard to deliver to customers how to use products by only text and fixed images
︎ Not easy to catch product information written small text especially on mobile
︎ Just listed product image without elements to make customers be attracted
︎ Hard to deliver to customers how to use products by only text and fixed images
SOLUTIONS 💡️
1
Establish Amazon contents process
2
Improve product images focused on function and feature
3
Make contents based in Storytelling
4
Build new brand store front pages
SOLUTION1| REBUILD AMAZON CONTENTS PROCESS
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7 steps product page process
Build contents standard focused on product feature
SOLUTION2| IMPROVE PRODUCT IMAGES FOCUSED ON FUNCTION AND FEATURE
Proactive Images
Focus on sproduct inner shape and feature instead of product package image
SOLUTION3| MAKE CONTENTS BASED IN STORYTELLING
Make “Period Beauty” story contents for worried women when to go through period
Storytelling for Period Women
Make “Period Beauty” story contents for worried women when to go through period
SOLUTION4| BUILD NEW BRAND STORE FRONT PAGES
Make new point of entry to boost sales with image elements
Product Collection With Brand Story
Make new point of entry to boost sales with image elements
ACHEIVEMENTS
Increase over 10% sales on Amazon
LEARNINGS
Customers tend to acquire active contents it’s because they aren’t able to see product detail information online directly. We have focused on outer package so far. We are trying to visualize inner shape and detail product feature after we figured out customer’s needs.
MAKE BETTER VALUE
JEONGHEUN LEE SEOUL, SOUTH KOREA.
JEONGHEUN LEE SEOUL, SOUTH KOREA.