BRAND
Rael
MY ROLE
Product Design
Production
WORK WITH @SANDY.CHO
VISUAL DESIGN
Rael
MY ROLE
Product Design
Production
Digital Marketing
WORK WITH @SANDY.CHO
VISUAL DESIGN
SUMMARY
YEAR
I lead overall new product launching passing through design, production, marketing strategy on Amazon.
YEAR
2018
PROJECT REQUIREMENTS
“ Rael wants to enhance feminine care products creating period beauty line. They need new period beauty products to be able to care for women when to have period. ”
PERIOD BEAUTY NEW PRODUCT LINE UP
PROJECT GOALS
1
Enhance product function and quality against a competitior product
2
Deliver customer brand message “Period Beauty” by storytelling
3
Acquire Amazon choice badge on skincare category
APPROACH
︎ Desk Research
- Trend research : Customer, Product
- Competitor product research
︎ Field Research
- On-offline market context
- Factory related to product spec.
︎ Amazon Category Analysis
- Target product/Category search
- Amazon Keyword Analysis
︎ Desk Research
- Trend research : Customer, Product
- Competitor product research
︎ Field Research
- On-offline market context
- Factory related to product spec.
︎ Amazon Category Analysis
- Target product/Category search
- Amazon Keyword Analysis
RESEARCH METHODS
Customer Review Analysis
Desk Reasearch Analysis
INSIGHT💡️
︎ Customers need detailed product information, especially about new products that they have never experienced.
︎ Competitor’s products have a weakness. It is that it can be visible when attached on the face. Customers want invisible products.
︎ Customers have trouble folding the patches when they are taking it off.
︎ Customers need detailed product information, especially about new products that they have never experienced.
︎ Competitor’s products have a weakness. It is that it can be visible when attached on the face. Customers want invisible products.
︎ Customers have trouble folding the patches when they are taking it off.
SOLUTIONS
1
Develop specialized period functional product
2
Design intuitive package for the first user
3
Make storyline for customers to sympathize
SOLUTION1| DEVELOP SPECIALIZED PERIOD FUNCTIONAL PRODUCT
Functional Product
Enhance product function against competitors’ : easy-to-use cutting line, invisible patch, instant care
SOLUTION2| DESIGN INTUITIVE PACKAGE FOR FIRST USER
Information Real Size
Design real size patch images for US customers who are unfamiliar with acne patch
SOLUTION3| MAKE STORYLINE FOR CUSTOMERS TO SYMPATHIZE
Make storyline to introduce period beauty and tips for hormone balancing and recommend related products
Introduce Period Beauty
Make storyline to introduce period beauty and tips for hormone balancing and recommend related products
ACHIEVEMENTS
Increase Amazon Sales over 15%
Gain Amazon choice Badge
Gain Amazon choice Badge
LEARNINGS
This project is valuable to be able to experience overall ecommerce process. I’ve learned how to explore valuable product to boost sales and marketing as well. I knew that it is very important not only making qualified product but also target marketing. Most important thing is to sympathize customer’s paintpoints.
MAKE BETTER VALUE
JEONGHEUN LEE SEOUL, SOUTH KOREA.
JEONGHEUN LEE SEOUL, SOUTH KOREA.