BRAND

Mint74

MY ROLE

Branding
UX Design

SUMMARY

I lead renewal design on Mint74 E-commerce site, which is, K-beauty online mall combined Influencers.

YEAR

2019

PROBLEM STATEMENT

“ Mint74 is one of the deal sites. The site has bad usability especially on Mobile. So customer retention rate on the site is super low. This brand wants to expand K-beauty ecommerce website with brand identity. ”

PROJECT GOALS

1

Redesign K-beauty ecommerce website

2

Build a branding for ‘K-Beauty’

3

Make influencer’s review eco-system

4

Easy-to-use shopping experience

APPROACH

︎ Analysis sales reports and customer reivews on Amazon

︎ Analysis E-commerce site trend and products

RESEARCH METHODS

Customer Review Analysis

Competitor Research

PROBLEM STATEMENT

︎ Do not build ecommerce website brand identity
“It’s like one of the deal sites.”

︎ Bad usability especially on Mobile
“It’s like instagram not commerce sites”

︎ Super low customer retention rate
“Come to visit only cheapest prices.”

SOLUTIONS

1

Layout to Fit in Shopper’s Mental Model

2

Make Brand Identity Who We Are

3

Strong Real Reviews With Influencers

4

Simplify Contents & Intuitive UI

SOLUTION #1| LAYOUT TO FIT IN SHOPPER’S MENTAL MODEL

Consistent E-commerce experience

Follow standard E-commerce UX : Mega Menu, Hero Images, Best-selling items

Main Page

SOLUTION2| MAKE BRAND IDENTITY WHO WE ARE

Cover Branding on site

Give the site Brand identity which is unique personality and different point

Brand Messege

“ Daily be in mint condition 74s ”
“ Daily Time to be beautiful Mint74s ”

Brand Identity

Why Mint74?

A place where to get real voice of K-Beauty
Focused on service shorten video contents(7s, 74s)

1. Product Image -> Product Video(7s Gif)

2. Product Video -> Influencer Review Video (74s)

3. Text based Blogs -> Video based K-beauty Tips

Brand Concept

Thinner than before
Less than before
Minimized Information
Dynamic Information

Logo Type

Brand Story Who We Are

Make our own Story for retain initial customers

SOLUTION #3| STRONG REAL REVIEWS WITH INFLUENCERS

With Influencers

Serves quilified reviews and information like product’s tips with influuncers

Mega Menu (GNB) - REVIEWS

Main Page - INFLUENCER’s Pick

SOLUTION #4| SIMPLIFY CONTENTS & INTUITIVE UI

Minimized Steps

Go straight into next steps through serving buttons

Sign UP / Cart (Mobile)

MENU (Mobile) - Deals

Home - Rewards&Points Layer Popup

ACHEIVEMENTS

Increase Sales Revenue over 5x
Acquire New Customer over 20%

LEARNINGS

This is a very exciting project for me to understand brand e-commerce website. It’s very important not only a fancy website but also digital marketing to take place sales. I’m focused on making eco-system between influencers and products. It is not only e-commerce sites to sell products, but deliver trust product information to customers.